Construction Industry News
South Delhi Municipal Corporation approved a proposal to transfer the right to Delhi Transport Corporation (DTC) to conduct tenders for advertisements on unipoles along with other places on depots and properties.
The decision was made after the company failed to achieve any success after many attempts over the past year to conduct floating tenders for DTC's unipoles. In August 2020, a memorandum of understanding was signed between SDMC and DTC, which was valid for five years and consisted of a 50-50 split of the income from funds received through advertisements displayed in various forms, including bus or body wraps on DTC- proprietary bus (other than the cluster buses) and other media devices such as unipoles at DTC depots or properties.
The proposal stated that under the MoU Delhi Transport Corporation should only tender for buswraps/bodywraps owned by DTC and with regard to other media devices, tenders were issued by the SDMC last year for unipoles in DTC properties, but there is no success.
DTC informed SDMC in January that the companies in the east and north have allowed bids to be invited to select agencies for advertising on unipoles. They wanted the same process for SDMC as well.
After many discussions, the decision was made to make an amendment to the MoU, giving DTC the right to conduct a tender. However, SDMC's decision will be final and a member of the advertising department will serve on the tender committee. The revenue share remains 50-50 and is paid on a quarterly basis.
