The Bhuj factory stood on a 123-hectare plot of land when the first tyre rolled off the production line in 2012. At the time, it represented a $500 million investment in a region of Gujarat's arid terrain. The land was completely dry and had no electricity or water, but after many kilometers of water and power lines were laid, it expanded rapidly, growing from 126 hectares in 2016 to 131 in 2019 to 137 in 2021 to 258 in 2022. A total area of 323 hectares is expected by the end of 2023, of which 283 have already been purchased.
More space means more opportunities to add new equipment, house additional test rooms, expand volumes and everything else that comes with it. Compared to the pre-pandemic phase, the company's revenue has increased by nearly 49 percent. The company's claim that this "testifies to how the Indian multinational is always ready for new opportunities and challenges" doesn't seem like just empty words. In real terms, the plant rose from 92 MT of production per day in 2015 to a gigantic 436 MT per day by the end of 2022, which was their best performance year ever.
In this factory there is much less product waste, which increases the sustainability of production and reduces production costs. In addition, processes are becoming more reliable, and the most important thing for BKT is that occupational risks are significantly reduced and employee comfort is reportedly improved.