J K Cement signs on Ace Cricketer Virender Sehwag as its Brand Ambassador

Mumbai : Close on the heels of launching new initiatives to rejuvenatethe brand, J.K. Cement Ltd., one of India’s premier manufacturers of cement hasfor the first time taken on board a brand ambassador to endorse its variousproducts. Ace Indian cricketer Virender Sehwag will be the new face of J.K.Cement. J.K. Cement Ltd. has been consistently growing and has carved adistinctive niche for itself in the Indian cement industry for over threedecades.

Speaking on the association Nitish Chopra, Brand Manager, J.K.Cement Ltd. remarked, “We are proud to have Virender Sehwag on board for ourbrand. Undoubtedly, Sehwag is acknowledged as one of the best cricketers both in India and overseas as he has been instrumental in keeping the Indian team atthe pinnacle of world cricket. Sehwag’s association will help to differentiatethe brand and further reinforce the key brand virtues that J.K. Cement standsfor. His is a name associated with trust and dependence, just as J.K. Cement isknown to be a pioneer in its own right, providing consumers with quality thatmatches with international standards, compelling the nation to believe.