CASE Construction Equipment, a CNH Industrial brand, has appointed Shalabh Chaturvedi as Managing Director for India and the SAARC region, effective June 1, 2023. Chaturvedi has been with CNH Industrial for more than a decade and has held various leadership positions in the commercial, industrial and R&D roles within the company's Construction Equipment segment. Most recently, he was Global Quality & Reliability Director, where he was responsible for current and new product quality, reliability and validation methods, for all construction equipment manufactured in factories across the US, Brazil, Italy and India.
With nearly two decades of experience in the Indian construction equipment landscape and Exposure to global best practices, Chaturvedi will be responsible for the strategic and sustainable expansion of the CASE Construction Equipment brand in the region.
"We congratulate Shalabh on his new role as Managing Director," said Alexander Markov, Vice President CNH Industrial Construction Segment in Africa, Middle East and Asia Pacific. "Shalabh has a proven track record of successfully leading and developing businesses. I am confident that he will use his extensive experience in his new role to further expand the CASE Construction Equipment business in India and the SAARC region."
Chaturvedi said of his appointment: "This is a great opportunity to lead a dynamic team and further strengthen CASE's position in the industry. With CNH Industrial's Customer First approach, we want to offer construction companies the best solutions for their applications. I am very optimistic about the opportunity to leverage our footprint in India to achieve growth together, not only in the subcontinent, but also globally. I look forward to the journey, which I undertake with the spirit of innovation, while keeping it simple what CASE is known for."
Prior to joining CNH Industrial, Chaturvedi held various positions at Larsen & Toubro (L&T). Onealumnus of the Indian School of Business, he holds an MBA in Strategy and Marketing and a Bachelor of Technology in Mechanical Engineering.
Case has been the world leader in construction equipment since 1842 and has been present in India ever since 1989. It has consistently remained the market leader in the vibratory compactors segment and a Leading player in the backhoe loader segment, since its inception. The company produces Made- in-India products at its state-of-the-art production facility in Pithampur, Madhya Pradesh for the domestic and export markets in more than 105 countries.