India's steel exports have plummeted by 33% due to sluggish international demand and increased competition from Chinese steel producers. Despite this setback, the robust domestic market has protected local steel producers from significant impacts. The competition from China, which has engulfed markets including India, stems from both increased exports and competitive pricing strategies.
Chinese steel exports, including those to India, have recently risen, with Indian imports hitting a multi-year high in the June quarter. Chinese factories are reportedly undercutting rivals worldwide with lower prices. As a result, Indian steel exporters have seen reduced sales to destinations such as the Middle East and Vietnam, as these regions opt for Chinese steel. Notably, India's steel shipments fell to an average of 780,000 tonnes per month between January and July, compared to the average 1.08 million tonnes in the previous year, based on SteelMint's data.
Despite the drop in exports, industry experts argue that Indian steel producers will experience limited margin effects. Domestic steel prices remain strong and domestic demand remains favourable due to India's relatively robust economic situation. In fact, Indian steel companies have prioritized meeting domestic market demand to support the country's economic growth. The increase in steel production and consumption in India in the first six months of the year reflects this strategy. According to Ranjan Dhar, Senior Vice President and Chief Marketing Officer at AM/NS India, the drop in exports underscores the commitment of Indian steel mills to drive India's growth by prioritizing the domestic market.
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