Construction Industry News
Asian Paints has introduced its latest innovation, Neo Bharat Latex paint. The new revolutionary offering represents an important milestone for the brand, pioneering a new category in the paint industry, with the aim of democratizing it.
Neo Bharat latex paint is revolutionary in every respect, as it is equipped with a special polymer. Technology that provides a superior finish, greater coverage and better washability. Apart from being affordable, Neo Bharat Latex paint offers more than 1000 colors to consumers.
Speaking about the new launch, Amit Singhal, MD & CEO, Asian Paints said, “Neo Bharat Latex paint is one of the Asian products. The most important Pinturas have been launched so far. With this product, We are revolutionizing the industry by introducing a completely new category, making it accessible to consumers across India Equipped with a variety of features and a diverse color palette to cater to all preferences, our new offerings are designed to meet the specific needs of our customers and through penetration unorganized segment with branded solutions, we aim to expand the market and drive category growth as a market leader.”
The company has also launched a new ad campaign for the just launched coating cable on Virat. Kohli as its brand ambassador.
