It’s boomtime for the luxury real estate market in India, especially in the Delhi-NCR region with Gurugram and Ghaziabad leading the pack, riding on a combination of rising disposable incomes, a widening cohort of high-net-worth individuals (HNWIs), and rapid urbanization. This turbocharged demand is further amplified by dynamically changing lifestyle aspirations of millennials and non-resident Indians (NRIs), combined with government initiatives and infrastructure projects.
Delhi-NCR, with its mushrooming luxury real estate market, is at the crest of this wave. Current data shows that the first half of 2024 saw the sale of about 14,630 luxury homes in the region, a marked increase from around 1,580 units sold in all of 2019 with Gurugram accounting for 10,365 of these homes, cementing its position as the top destination for high-end properties. Noida and Greater Noida came next with 3,550 units sold collectively, while the remaining 715 units were bought in Delhi, Ghaziabad, Faridabad, and Bhiwadi.
Gurugram’s swift transformation into a modern urban hub, with world-class infrastructure, business centers, and premium amenities is attracting affluent buyers who want not just homes but a lifestyle that blends luxury, convenience, and cutting-edge technology.
A key driver of this surge in demand is the rise in disposable incomes. As India’s economy matures, more people acquire the financial wherewithal to invest in posh real estate. This trend is particularly noticeable in urban centres like Delhi-NCR, where economic opportunities abound, and the concentration of wealth is higher. The growing population of HNWIs in India, which rose by 11% in 2023 according to Capgemini, is also powering the demand for luxury homes. Urbanization is another critical factor. As cities expand and progress, it generates increased demand for high-end residential spaces that offer modern amenities and are located in proximity to business and leisure hubs. In regions like Gurugram and Ghaziabad, infrastructure projects—such as the extension of metro lines and the building of expressways—are boosting accessibility and attracting luxury homebuyers.
Millennials and NRIs are also greatly influencing the luxury real estate market in India. Now a dominant segment in the workforce, millennials are drawn to homes that symbolize their lifestyle—properties that incorporate smart home features, modern design, and proximity to vibrant urban centers. Their penchant for a balanced, sophisticated lifestyle is driving them towards luxury real estate, where they can savour both extravagance and modernity.
In contrast, NRIs consider luxury real estate in India as a strategic investment. With the Indian rupee’s depreciation, investing in high-end properties here is a tempting prospect. These properties not only serve as potential homes but also double up as lucrative assets that can appreciate over time, promising substantial returns.
Government initiatives and infrastructure projects also act as crucial enablers in growing the demand for luxury homes. Policies like the reduction in stamp duty rates in several states and the introduction of the Real Estate (Regulation and Development) Act (RERA) have enhanced transparency and boosted buyer confidence. Major infrastructure projects, such as the Delhi-Mumbai Industrial Corridor (DMIC) and expanded metro connectivity, are leading to luxury properties becoming more accessible and desirable.
Taken all together, these developments are upgrading the quality of life in these regions, driving up property values, and making luxury real estate an attractive investment. The government’s emphasis on smart cities and sustainable urban development further bolsters the growth of the luxury housing market.