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Tata Steel launches “Values Stronger than Steel (VSTS)”

Thursday 21st Jul 2011 1354

New Delhi : Tata Steel, a company synonymous to values - trust, transparency and total Community Care has announced the launch of a corporate campaign “Values Stronger than Steel (VSTS)”.

The campaign aimed at reaching out to the Indian citizen to reinforce the image of the company as cutting edge, global steel major which is dedicated towards social & economic sustainability, green-technology and community empowerment. The core of the campaign is to showcase the organization’s involvement and commitment beyond steel making, while embodying it’s overarching “value system”.

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