Nano gets a big lift within Tata Group firms

Mumbai : Tata Motors:Tata Motors, India’s biggest automobile company, is launching limited-period promotional offers for its small car Nano, including sizeable discounts on the car to the employees of various companies under the Tata Group. Higher price tag and soaring fuel costs have swayed buyers away from the ultra compact car over the months.

The automaker recently concluded an offer to the employees of Tata Consultancy Services, India’s top software exporter, allowing them to buy the small car for a discount of Rs 25,000 on the top-end variant.

Tata Motors also said the response from the 10-day offer from end-July to early August had been overwhelming from TCS

While a similar promotional offer was launched by the company for its own employees late last year, more such offers are expected to pour into other group companies.

According to sources, Tata Motors will extend a similar offer to the employees of Tata Steel in the coming days followed by other group companies. Along with heavy cash discounts, the company has also offered cheaper finance schemes.