Advertising at the Crossroads Hardcover

By Brand : John Philip Jones

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John Philip Jones, an American citizen born in Britain, graduated from Cambridge University with the Economics Tripos (BA with Honours, and MA). He had two careers. The first lasted for twenty seven years in the advertising business, mostly with J. Walter Thompson in Britain, the Netherlands and Scandinavia, as an account director on major brands from Unilever, Nestle and other large international companies. His second career, which also lasted twenty seven years, was as a member of the faculty of the Newhouse School of Public Communications, Syracuse University, New York. He was a full professor with academic tenure, and is now emeritus. He won a number of awards, including the Syracuse Chancellors Citation for Exceptional Academic Achievement. He was also a visiting professor in universities in Australia and Denmark. He has worked on consulting assignments for major companies in forty countries. He is the author of 23 books and 70 articles, mainly in professional journals.