The Data Escalator: Make more money for your business with the data you already have
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- Are you a business owner? A business leader? An innovator? An entrepreneur? Then this book is for you! Businesses such as Uber, Airbnb and Facebook make more money from data than any other business asset. Yet most businesses, particularly SMEs, are missing out. They lack the budget, skills, knowledge and experience to exploit the full value from their data. But not any more?This book will enable you to do the following: Apply big-business strategies to your SME business. Take advantage of cutting-edge technology and tools. Monetise data to power your business growth. The eight-step Data Escalator was inspired by a team of data consultants, architects, engineers, analysts, visualisers and scientists who work with UK and global organisations every day. So, I make a promise to you: there?s no jargon and no theories, just super-practical tools to enable you to grow your business using data.
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